On March 2, 2027, Prague will host a meeting of tourism representatives from Czechia, Hungary, Poland, and Slovakia with international buyers. The new international B2B event, Central Europe Marketplace, will connect the offerings of four Central European countries with key international partners. International travel agencies, tour operators, and other buyers will meet in one place with hotels, regions, tourism organizations, and other partners from all four countries. The program will be complemented by a social evening and familiarization trips, allowing international partners to explore individual destinations firsthand. The goal is to foster new business opportunities and inbound tourism across the entire region. The event is being organized by ETOA and New Deal Europe in cooperation with the Discover Central Europe alliance. Read more…

Stay a few nights longer and discover more of Czechia than just Prague. That’s exactly what a new campaign—launched in early September by the Czech Tourism Board (CzechTourism) in collaboration with Expedice—encourages American travelers to do. It combines inspiration for trips to the regions with the option to book a stay right away. The campaign thus presents Czechia as a destination for a varied vacation, not just a quick stopover. The campaign will run through mid-November. Expedia developed the original visuals and creative concept. Read more…

Diljit, a global music and film star, used a break in his AURA World Tour 2026 schedule to visit Prague and Northern Bohemia. At the invitation of the Czech Tourism Authority – CzechTourism, he swapped sold-out arenas across Europe for a sandstone rock town, a vintage car and the deck of a boat. The videos and posts he and his team shared on Instagram have already generated more than 10 million views and the number continues to grow. Read more…

Enjoy the fading summer one last time in hiking boots, cross the border, and meet hikers from all corners of the world in one place. From September 20 to 27, EURORANDO 2026 will take over the Czech-Saxon Ore Mountains. The organizers of Europe’s largest hiking festival are putting the finishing touches on their preparations and extend an invitation: “The Ore Mountains are ready to welcome visitors. Dozens of hiking trails, excursions to UNESCO sites, culture, regional cuisine, and the atmosphere of an extraordinary European gathering await them.” Read more…

Effective 1 September 2026, CzechTourism will be led by Tereza Hofmanová, who has until now served as Director of the B2B Cooperation and Research Department. She was appointed to head the Czech Tourism Authority by Minister for Regional Development Zuzana Mrázová. Read more…

Poles are interested in Czech spas not only for short stays, but they also want to stay for a whole week. This was demonstrated by the OPEN POLSKA pilot project, which was organized by the Czech Tourism Authority—CzechTourism and the Živý kraj Destination Agency in collaboration with seven hotels in West Bohemia. The goal was to determine how attractive a longer spa stay in Czechia is to Polish guests and to increase interest in Czech medical wellness. A total of 89 Poles took advantage of the opportunity to participate in the project, and 100% of respondents expressed satisfaction with their stay at Czech spas in a follow-up questionnaire survey. More than half of them reported, based on their own assessment, that they felt an improvement in their health. The results will now serve as the basis for creating packages for week-long stays through Polish travel agencies, as well as for further promotion. Read more…