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Strategic cooperation
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HOLIDAY WORLD 2025 kicked off: regions in the lead role, gastronomy as a key pillar of tourism
The latest trends in travel, current preferences of tourists or Czechia's activities to promote tourism. This is just a small list of what one of the largest domestic tourism fairs HOLIDAY WORLD & REGION WORLD will offer at the exhibition centre in Prague Letňany, which is just beginning. Visitors can look forward to presentations by nearly three hundred exhibitors from 25 countries. A theme that runs through the entire programme is the growing importance of regions and their unique tourism offerings. A wide range of traditional and non-traditional dishes, great coffee and domestic beer and wine are also an integral part of the event. Gastronomy in particular is increasingly becoming one of the key elements not only of Czech tourism. Read more…
History comes alive with Kingdom Come: Deliverance II - new project lures tourists to authentic locations from the game
Important partners from the tourism, public and private sectors signed a memorandum of cooperation on the KCD Live project. The project connects the Kingdom Come video game phenomenon: Deliverance II with real tourist experiences. This initiative will create a comprehensive range of themed tours and activities for domestic and international visitors who want to discover authentic historical sites made famous by the popular game. Read more…
Next stop MICHELIN Guide: Czechia
For the first time ever, the MICHELIN Guide will offer a complete overview for the whole Czechia. It offers an exceptional showcase of the culinary and travel gems of this beautiful country with its rich history and culture. With this, Czechia becomes a destination in the prestigious MICHELIN Guide for the first time and joins the most renowned gastronomic destinations in Europe. Read more…
Czechia attracts more tourists: record results, strong campaigns and new partnerships
Tourism in Czechia continues to grow and bring positive economic impacts. Effective marketing campaigns and strategic partnerships are strengthening Czechia's position as an attractive destination not only for traditional visitors but also for new segments of travellers. This year, the Ministry of Regional Development (MMR) is investing almost twice as much in tourism development as in previous years. CzechTourism is also continuing its marketing activities abroad and in Czech regions. The aim is to support regional tourism, extend tourists' stays and increase their spending. Read more…
Czechia will host the prestigious wine tourism conference IWINETC 2025
In just a few weeks, wine and tourism experts from all corners of the world will gather in Mikulov, where the prestigious International Wine Tourism Conference IWINETC 2025 (International Wine Tourism Conference) will take place for the first time in the history of the Czech Republic. Read more…
Czechia scores points at Scandinavia's biggest tourism fair - Ferie for Alle
Inspiration, experiences and high sales for tour operators - such was the atmosphere at this year's Ferie for Alle (Holidays for Everyone), the largest tourism fair in Scandinavia. The event, which took place at the MCH Messecenter Herning and attracted more than 54,000 visitors, also featured Czechia under the banner of CzechTourism and other partners. In addition to the tourist attractions, Danish visitors were attracted by the special offer of Czech regions, and domestic exhibitors also showed significant interest - their participation this year was a record. Read more…