Czechia is the most attractive European country for German companies in terms of organising congresses, conferences, trade fairs, exhibitions and motivational events for employees. Approximately 35% (in the context of congress tourism) and 34% (in the context of incentive tourism) of German companies think so. 65% of them are likely to hold a congress or other event in Czechia within two years. This was shown in a survey conducted by the Institute of Tourism of the CzechTourism agency. Germany thus has great economic potential for Czechia. Read more…

Experience. This is what Spaniards and Latin Americans are currently looking for most when travelling. The most important thing is no longer the place, but what guests see and experience on a trip, holiday or other form of tourism. This applies not only to gastronomy, which is essential for Spaniards this summer, but also to cities, culture and shopping, complemented by active tourism and traditions. This is what people in Brazil, Mexico and other Latin American countries prefer. All this, and more, was presented at a workshop recently organised by the Czech Tourism Centre - CzechTourism, free of charge for the professional public. Read more…

South Bohemia, South Moravia and Liberec Region. Places, where Czechs have wanted to go mostly, according to the May survey of Czechs' summer holiday plans. A third of people wanted to combine regions, i.e. visit more than one. Most often, South Bohemia together with South Moravia. Whether this was really the case will become clear in the autumn with the new figures on accommodation in hotels, pensions and apartments in Czechia. However, the survey is already supported by analyses of occupancy rates in domestic mass accommodation facilities from the end of August. According to them, foreign and Czech travellers were most interested in the South Bohemia and South Moravia regions. Read more…

Different reasons drive the inhabitants of the most famous English-speaking countries to travel. While residents of the United States of America (USA) now have "Relax and rejuvenation" as a priority, the current trend among UK tourists is so-called YOLO (You Only Live Once) and a focus on sustainable travel and self-guided holidays. British travel is affected by global price rises, frequent strikes, labour shortages and the war in Ukraine. And Americans? Because they are far away from Europe, they make their decisions based on airfares and the cost of the holiday itself. European flights from North America are now 36% more expensive than in 2019, as reported at an export workshop organised by CzechTourism. Read more…

Creative Cities of Central Europe. This is the main motto of the online campaign aimed at the US market. It will be launched during the Czech presidency of the Visegrad Four (V4) countries on 1 July this year. The campaign will cost CZK 8 million, of which CZK 1 million will be paid by the Czech Republic. Four million will be paid by the European Commission for Tourism (ETC). Read more…

The European Spa and Balneology Congress, one of the largest and most renowned events of its kind, will take place at the Thermal Hotel in Karlovy Vary on 4-6 October 2023. The subtitle of this year's 27th edition is "European Spa - the path to a healthy life". The annual conference is jointly organised by the Karlovy Vary Region, the City of Karlovy Vary and the European Spa Association (ESPA). Read more…