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Strategic cooperation
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The Czechia (Česko) brand should present domestic achievements, history or personalities
How to mark our country in the heart of Europe? The topic has been addressed for many years by the state, language experts, international organisations, associations and the public. The conclusion is clear: Czechia and the Czech Republic are synonyms, in both cases they are official names. Decision on whether to use the short or long name depends on the area and whether there is an obligation attached to the state designation. Read more…
During the spring holidays, the Liberec region is currently the most popular
Spring break started this week in the Czech Republic. They will take place gradually in all regions, so that the whole country will be on school holidays for six weeks. As a rule, parents also spend time with pupils and students, taking holidays. This is reflected in the occupancy of accommodation facilities. With the start of the current holidays, weekend bookings were higher than 41.5%, with the Liberec region reporting the highest occupancy rate of over 71%. Read more…
Tourists from the Middle East want to travel comfortably, safely and exclusively
Visitors from the GCC (Gulf Cooperation Council) countries are not reluctant to spend on travel and like to use the services of travel agents to plan their vacations. They pay more and more attention to safety of the destination. Most often, they go abroad for entertainment, sightseeing and luxury shopping, at the same time there is a growing interest in learning about nature and active tourism. Travelling for wellness or to places known from films and books is also gaining in popularity. This and much more was said at the final online export workshop of the Czech Tourism Authority - CzechTourism of the last year. Read more…
Both the British and Americans plan to travel more this year than the last one
Hunger for travel in the Anglo-Saxon market is after the covid-19 pandemic great. Both Americans and British want to make more trips than last year, most of them even two or more. These visitors are thus growing in importance for Czech tourist industry. In 2019, Americans made up the fifth group of the most frequent foreign tourists, last year they moved to fourth place in the imaginary ranking. Likewise, Czechia is visited more by the British, who have moved from the seventh to fifth place. This and other information was presented at an online export workshop organized by the Czech Tourism Authority - CzechTourism. Read more…
Renewal of direct air connections and more flights. Ways to restart tourism from East Asia
The majority of East Asians are eager to travel again. Among other things, high air ticket prices, low frequency of transport connections and lack of staff prevent them from doing so. However, the resumption of direct flight between Prague and Seoul, which is scheduled for March 27 this year, should help significantly. Directors of foreign offices of the Czech Tourism Authority - CzechTourism discussed current situation and restart of the tourist industry after the covid-19 pandemic at an export workshop. That focused on dynamic consumer markets in China, Japan, South Korea and Southeast Asia (SE Asia). Read more…
Swedes' weekend destination for this year is Prague
The capital of Czechia provides good value for tourists' money. The Swedes think so. They awarded Prague with imaginary gold medal in the traditional Destination of the Year survey. The domestic metropolis is considered the Weekend Destination of 2023 in the Good Value for Money Destination category. The results were announced at the largest Scandinavian B2B trade fair Travel News Market. It took place at the end of last year, in Swedish Stockholm. Read more…