Quality in tourism is symbolized by the Q Mark. The mark, which was initiated by entrepreneurs themselves, can acquire professionals from the tourist industry. If they are client-friendly, take care of quality and successfully pass the certification process. Currently, more than 250 entities have the right to use it.
The Q Mark is awarded in cooperation with the Czech Tourism Union and professional associations. The conditions, and thus the certification process itself, have already been fulfilled by small, medium and large enterprises.
"The Q Mark can be used by more than 250 entities, from travel offices, travel agencies and tourist with information centres, campsites, ski centres to fitness, swimming pools and mountain guides," says Director of Product Management, Research and B2B Cooperation Department of the Czech Tourism Authority - CzechTourism Veronika Janečková and adds: "Certificates are valid for 3 years and for its holders they mean not only an opportunity to gain publicity, for example, on our portal kudyznudy.cz, but also a manual how to increase satisfaction of visitors and other users of services in tourism."
The Q Mark can be requested at participating professional association. Currently, there are nine of them, namely: the Association of Travel Agencies of the Czech Republic, the Association of Czech Travel Offices and Agencies, the Association of Cableway Transport, the Association of Tourist Information Centres, the Association of Pools and Saunas of the Czech Republic, the Association of Campsites of the Czech Republic, Rural Tourism and Agrotourism Union, Czech Mountain Guides Club and the Czech Fitness Chamber.
"I'm glad that we managed to create in collaboration with the CzechTourism agency a new quality mark, which will help not only entrepreneurs, but also consumers," says Kamil Schaumann from the Quality Management Centre of the Czech Tourism Union and adds: "I think the Q Mark is also able to support the competitiveness of Czechia as a significant tourist destination. It’s a guide for choosing service providers that already works in a number of countries, for instance in France, Switzerland, Spain or Germany."
It is possible to apply for the Q Mark - Care for quality in the tourist industry this year as well. Details are available at https://ceskauniecr.cz/pecuj-o-kvalitu/.
"The Q Mark can be used by more than 250 entities, from travel offices, travel agencies and tourist with information centres, campsites, ski centres to fitness, swimming pools and mountain guides," says Director of Product Management, Research and B2B Cooperation Department of the Czech Tourism Authority - CzechTourism Veronika Janečková and adds: "Certificates are valid for 3 years and for its holders they mean not only an opportunity to gain publicity, for example, on our portal kudyznudy.cz, but also a manual how to increase satisfaction of visitors and other users of services in tourism."
The Q Mark can be requested at participating professional association. Currently, there are nine of them, namely: the Association of Travel Agencies of the Czech Republic, the Association of Czech Travel Offices and Agencies, the Association of Cableway Transport, the Association of Tourist Information Centres, the Association of Pools and Saunas of the Czech Republic, the Association of Campsites of the Czech Republic, Rural Tourism and Agrotourism Union, Czech Mountain Guides Club and the Czech Fitness Chamber.
"I'm glad that we managed to create in collaboration with the CzechTourism agency a new quality mark, which will help not only entrepreneurs, but also consumers," says Kamil Schaumann from the Quality Management Centre of the Czech Tourism Union and adds: "I think the Q Mark is also able to support the competitiveness of Czechia as a significant tourist destination. It’s a guide for choosing service providers that already works in a number of countries, for instance in France, Switzerland, Spain or Germany."
It is possible to apply for the Q Mark - Care for quality in the tourist industry this year as well. Details are available at https://ceskauniecr.cz/pecuj-o-kvalitu/.