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The CzechTourism Agency invites business and non-business entities that want to participate in the strategic objectives and priorities of the CzechTourism Agency to cooperate within the framework of the so-called strategic partnership. Strategic partnership means cooperation of both financial (co-financing) and non-financial character (barter cooperation), which is based on reciprocity (performance takes place adequately on both sides).
The aim of the agency within the framework of strategic partnerships is to communicate the destination brands of Czechia, its regions, regions and specific tourist destinations. It is not a promotion of the corporate brand CzechTourism.
The definition of strategic partnerships, individual partnership categories and contact details of the respective partnership managers (emails to contact persons) can be found here
The Agency notes that only those partnership bids in which adequate performance by the potential Agency partner is ongoing will be considered.
The Agency encourages all potential partnering candidates to base their bids on the Agency's short, medium and long term objectives, which are available in the Agency's strategic documents, and to design their specific bids for cooperation according to the Agency's objectives.
In your offer, please include
What is not a strategic partnership – other forms of collaboration with agency:
In case of interest in
The definition of strategic partnerships, individual partnership categories and contact details of the respective partnership managers (emails to contact persons) can be found here
The Agency notes that only those partnership bids in which adequate performance by the potential Agency partner is ongoing will be considered.
The Agency encourages all potential partnering candidates to base their bids on the Agency's short, medium and long term objectives, which are available in the Agency's strategic documents, and to design their specific bids for cooperation according to the Agency's objectives.
In your offer, please include
- Define the type of strategic partner (linear/smart marketing/association)
- Framework scope of services or performance
- Framework scope of services or performance required
- Reference „key studies“ - examples of past cooperation
- Contact person
What is not a strategic partnership – other forms of collaboration with agency:
In case of interest in
- Collaboration on marketing campaigns
- Connecting your hotel/inn/restaurant/tourist destination to our marketing activities by collaborating with international journalists, influencers and tour operators, please familiarise yourself with our rules for these collaborations
- If you are interested in advertising on our portals Kudyznudy.cz (for domestic tourism) and Visit Czechia.com (for inbound tourism), please get acquainted with our rules for such cooperation
- Promote your tourism destination that does not meet the requirements for strategic partnerships (it is not a world or nationally significant partner, association or university) using the locally relevant destination management