Marketing activities for entrepreneurs

HomeMarketing activities for entrepreneurs

Are you travel proffesional from abroud?

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Are you travel proffesional from Czechia and want to cooperate with us?

Cooperation with Destination Management Office

Are you in the tourism industry and want to get involved in our marketing campaigns? Do you have your hotel, restaurant, tourist destination and want to make it visible to Czech or foreign clients?

CzechTourism promotes all regions and regions of the Czech Republic. It includes specific tourist destinations in its campaigns on the basis of regular cooperation with destination managements.

Destination Management Office (DMO) is an extended arm of the national tourism headquarters in the regions. With the help of regional, district and local tourism managements, the agency collects the requirements of local businesses, destination operators and other partners and incorporates them into its strategy. The Agency also informs regional stakeholders about current and upcoming projects through destination management. This creates effective cooperation between all tourism stakeholders.

In tourist regions where there is no destination management with a region-wide remit, the regional authority performs this function. The coordinator provides assistance in pre-agreed activities, e.g. in arranging a programme of working trips for journalists or travel agents or in establishing a visitor profile. The Agency therefore organises regular working meetings with regional tourism coordinators. CzechTourism then convenes regular partnership workshops based on meetings with destination managements. During these workshops, partners from the public administration, professional tourism organisations and cooperating entities comment on individual topics, tourist destinations and marketing tools of the given year. The agency's highest strategic advisory body is the Council for Strategy.

If you are interested in promoting your destination in our marketing activities, please contact

1. the local destination management company (if one exists in your area)
2. a regional destination company (if one exists in your area)
3. the regional tourism coordinator

You can find your nearest contact on our interactive map

DMO map and contacts

Forms of cooperation outside destination management

Advertising on domestic and inbound tourism web portals

The CzechTourism Agency offers all organisers of events held in the Czech Republic and all tourism operators the opportunity to advertise directly on its web portals.
Home tourism: Organisers of cultural, sporting and social events can take advantage of free advertising on www.kudyznudy.cz,
Inbound tourism: tourism operators can advertise on the ten-language inbound tourism portal visitczechrepublic.com if they meet the criteria.

Read the advertising rules

Press, fam and influencer trips

Involve your hotel/guesthouse/restaurant/tourism destination in our marketing activities by working with international journalists, influencers and tour operators

Learn the rules of cooperation and offer your tourist destination for promotion