
Product-wise, the joint V4 marketing campaign is oriented towards classic and new communication themes - Central European cities, culture and history, UNESCO monuments, spa, health tourism, gastronomy, adventure and luxury holidays.
Information and common materials on the V4 region are also available in electronic form on the web portal www.discover-ce.eu.
News
For the second time, the international gastronomic guide Gault&Millau evaluated Czechia. The number of "four-pin" restaurants has increased
More award-winning restaurants than a year ago, new trophies for gastronomic personalities and the introduction of the "hotel" guide Stay & Dine. The gala evening of the international gastronomic guide Gault&Millau on Monday 26 January at the National House in Vinohrady brought, in addition to the expected launch of the 2026 edition, a number of new features. Read more…
Czechia scored in Las Vegas. At the Signature conference it presented itself as a premium destination of Central Europe
In November 2025, Czechia presented itself to representatives of travel agencies and travel advisors from the USA as an attractive and premium destination in Central Europe. The country was featured at the Signature Travel Network Annual Conference in Las Vegas along with Slovakia, Poland and Hungary under the Discover Central Europe brand. The goal was to appeal to the region's upscale clientele and reinforce the perception of the region as a culturally rich area offering luxury and authentic experiences. Read more…
MICHELIN Guide: Czechia in the elite sixteen of the world's gastronomy for 2026
This year, according to the prestigious MICHELIN Guide, Czechia is one of the most outstanding gastronomic destinations in the world. It appears on the list of 16 places that food lovers should definitely visit in 2026. Alongside destinations such as Venice, the Amalfi Coast, the Dolomites, Québec, Vancouver and the American South, the country confirms its position as one of the most interesting gastronomic addresses of today. Read more…
The MICHELIN Guide for Czechia in the picture
This year, for the first time, Czechia has become one of the countries with its own MICHELIN Guide and thus definitively confirmed its place on the European gastronomic map. A short video clip recalls an exceptional evening that opened a new chapter in Czech gastronomy. Read more…
A new two-star restaurant shines in the 2025 edition of the MICHELIN Guide Czech Republic
• One Two MICHELIN Star restaurant ascends to the pinnacle of Czech gastronomy • Eight One MICHELIN Star establishments reveal Czechia as a not-to-be-missed culinary destination • Three talented professionals received a MICHELIN Special Award. Read more…
Czechia has its first MICHELIN Key Award hotels. Not only in Prague, but across the country
Before the new MICHELIN Gastronomic Guide for the whole Czechia is published in December, there is another great news. The Czech hotels that have received the prestigious MICHELIN Key award are now on the quality map. This system is the hotel equivalent of the famous Michelin stars, which the company awards to restaurants for exceptional gastronomic quality. In the case of hotels, the focus is on service excellence, authenticity, design and the overall experience. Read more…





