
Product-wise, the joint V4 marketing campaign is oriented towards classic and new communication themes - Central European cities, culture and history, UNESCO monuments, spa, health tourism, gastronomy, adventure and luxury holidays.
Information and common materials on the V4 region are also available in electronic form on the web portal www.discover-ce.eu.
News
Barrier-Free Czechia 2026: Tips from Regions Where Everyone Can Truly Enjoy Traveling
Summer vacation is a time for trips, vacations, and discovering new places. But not everyone thinks only about where to go when traveling. For many people, it’s just as important to know whether they’ll be able to get there without barriers and fully enjoy their trip. That’s why the Czech Tourist Authority – CzechTourism in cooperation with the regions, has prepared a guide to accessible travel destinations from all regions. It shows that accessible travel is no longer the exception but an increasingly common part of the tourism offerings in the Czech Republic. Read more…
The 2026 spa season in Czechia is starting. Almost one million guests visited the spa last year
Domestic spa towns come alive again with festivities, opening of springs, concerts and cultural festivals. Interest in the spa industry continues to grow. In 2025 alone, a total of 982,000 guests visited spa accommodation facilities in Czechia. There were 556 thousand domestic visitors, and over 426 thousand foreign visitors. The largest concentration of guests has traditionally been recorded in the Karlovy Vary Region, which remains the flagship of the Czech spa industry. Spring is one of the most attractive seasons, when spas present news, investments and a rich cultural programme. Read more…
Prague as a hub of global tourism. The capital hosts Czechia Travel Trade Day 2026
For two days, Prague is transforming into a vibrant hub of global tourism. On 20 and 21 April, it is hosting the largest incoming tourism event in Czechia – Czechia Travel Trade Day 2026, organised annually by the Czech Tourist Authority – CzechTourism, this year in cooperation with Prague City Tourism and regional tourism organisations. The capital once again confirms its role as the gateway to Czechia and as a hub for new opportunities in international tourism cooperation. Read more…
CzechTourism launches global campaign Feel free. It will present Czechia to the world as a country of well-being, freedom and authentic experiences
To build on a successful year and to push the perception of Czechia on the world markets even further. This is the aim of the new global campaign "Feel free", which has just been launched by the Czech Tourist Authority – CzechTourism . The new strategy builds on the unique atmosphere, authenticity and freedom of choice that Czechia offers to visitors. At the same time, it shifts the communication from the sights themselves to the feeling that visitors are supposed to take away from Czechia. The original visuals and creative concept were prepared for CzechTourism by the agency McCANN-ERICKSON PRAGUE spol. s r.o. Read more…
Competitors and fans from all over the world are coming to Prague, preparations are finishing in the O2 Arena
The Czech capital is gradually becoming the centre of the world figure skating. Tomorrow, on 24 March, the official training sessions of the ISU World Figure Skating Championships 2026 will begin in the O2 Arena and O2 Universe, and from Wednesday 25 March the competition part will start. Read more…
For the second time, the international gastronomic guide Gault&Millau evaluated Czechia. The number of "four-pin" restaurants has increased
More award-winning restaurants than a year ago, new trophies for gastronomic personalities and the introduction of the "hotel" guide Stay & Dine. The gala evening of the international gastronomic guide Gault&Millau on Monday 26 January at the National House in Vinohrady brought, in addition to the expected launch of the 2026 edition, a number of new features. Read more…





