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Natural sights, gastronomy, castles and sustainable travel. These themes are featured in this year's Czech-German cross-border campaign Ahoj Nachbarn! - Hallo Sousede! The campaign was created thanks to the cooperation between the Berlin office of CzechTourism and the Prague office of the German Tourist Office. The joint campaign could be seen on social media. Prague and Berlin residents also joined in, providing their neighbours with tips on what to visit at home.
Germany has long ranked 1st in the number of foreign tourists visiting Czechia.
„This August a total of 178 891 Germans arrived at domestic hotels, which was 9% more than last year and even 13% more than in August 2019 before the coronavirus pandemic. Guests from Germany thus among foreigners who visited Czechia, they won the imaginary gold medal, they were absolutely the most,“ says CEO of the Czech Tourism Centre – CzechTourism František Reismüller and adds: "Germans are also among the creditworthy tourists, they spent an average of CZK 1,864 per day on travel to Czechia. Logically, we are focusing our international campaigns on them, in addition to the „Ahoj Nachbarn! - Hallo Sousede!“ with the Prague branch of the German Tourist Office and also the global Unexpected Traditions, both the current autumn wave and the upcoming winter version attracting, among others, domestic mountains.“
„We are very happy to have been able to connect with the German Tourist Office again thanks to the autumn campaign. We were thinking about how to bring our two capitals together in a similar way. In addition to the common phenomena, this year we also let the residents of Prague and Berlin do the talking, so that they could recommend their favourite places to their neighbours,"explains the background of the campaign Director of the Foreign Representation of the Czech Tourism Centre – CzechTourism for Germany Markéta Chaloupková.
The campaign, which cost €1,500, aimed to introduce common Czech-German cross-border travel themes to the widest possible audience in the online space. Under the hashtags #AhojNachbarn #HalloSousede, it included eight video banners that brought the event to life and also reached a new audience on social media.
“I am very pleased that we can continue the successful cooperation with the Berlin office of the CzechTourism agency. In this year's campaign, we have jointly communicated a number of topics, such as active holidays, gastrotourism or the joint UNESCO site of the Ore Mountains/Erzgebirge. Our emphasis was primarily on sustainable tourism. Cross-border travel concerns not only attractive border areas, but also other regions of both countries," says Head of the German Tourist Office for the Czech Republic Jan Pohaněl.
The three-week autumn campaign reached more than 316,000 users on the social networks Facebook, TikTok and Instagram. It was also supported by a special web signpost - landing page – on the Visit Czechia portal. It covered cross-border travel tours and themes such as the Šumava National Park/ Bayerischer Wald, Czechoslovak Switzerland or the famous Labe/Elbe bike tour.
„This August a total of 178 891 Germans arrived at domestic hotels, which was 9% more than last year and even 13% more than in August 2019 before the coronavirus pandemic. Guests from Germany thus among foreigners who visited Czechia, they won the imaginary gold medal, they were absolutely the most,“ says CEO of the Czech Tourism Centre – CzechTourism František Reismüller and adds: "Germans are also among the creditworthy tourists, they spent an average of CZK 1,864 per day on travel to Czechia. Logically, we are focusing our international campaigns on them, in addition to the „Ahoj Nachbarn! - Hallo Sousede!“ with the Prague branch of the German Tourist Office and also the global Unexpected Traditions, both the current autumn wave and the upcoming winter version attracting, among others, domestic mountains.“
„We are very happy to have been able to connect with the German Tourist Office again thanks to the autumn campaign. We were thinking about how to bring our two capitals together in a similar way. In addition to the common phenomena, this year we also let the residents of Prague and Berlin do the talking, so that they could recommend their favourite places to their neighbours,"explains the background of the campaign Director of the Foreign Representation of the Czech Tourism Centre – CzechTourism for Germany Markéta Chaloupková.
The campaign, which cost €1,500, aimed to introduce common Czech-German cross-border travel themes to the widest possible audience in the online space. Under the hashtags #AhojNachbarn #HalloSousede, it included eight video banners that brought the event to life and also reached a new audience on social media.“I am very pleased that we can continue the successful cooperation with the Berlin office of the CzechTourism agency. In this year's campaign, we have jointly communicated a number of topics, such as active holidays, gastrotourism or the joint UNESCO site of the Ore Mountains/Erzgebirge. Our emphasis was primarily on sustainable tourism. Cross-border travel concerns not only attractive border areas, but also other regions of both countries," says Head of the German Tourist Office for the Czech Republic Jan Pohaněl.
The three-week autumn campaign reached more than 316,000 users on the social networks Facebook, TikTok and Instagram. It was also supported by a special web signpost - landing page – on the Visit Czechia portal. It covered cross-border travel tours and themes such as the Šumava National Park/ Bayerischer Wald, Czechoslovak Switzerland or the famous Labe/Elbe bike tour.