Czechia was successful at a prestigious trade fair in India, where CzechTourism presented Czechia as an ideal destination for luxury and incentive travel. The Meetings, Incentives, Conferences and Exhibitions (MICE) India & Luxury Travel Congress (MILT Congress 2024) was held in Jaipur, India, at the end of July. The event offered a unique opportunity to showcase the country as a major destination in MICE, Luxury and Wedding tourism.
Significant potential of the Indian market
The 11th edition of MILT Congress 2024 brought together over 150 vetted buyers and more than forty suppliers under one roof to discuss business opportunities during twenty hours of networking and B2B meetings. The two-day congress was attended by leading Indian corporate representatives, MICE professionals, event agencies and organizers of Indian weddings abroad. MILT 2024 thus offered an invaluable platform to establish direct contacts with leading Indian corporates, incentive tourism professionals and wedding organisers. CzechTourism representatives attended over fifty pre-arranged and ad hoc B2B meetings.
“India's outbound tourism market is forecast to reach nearly US$19 billion this year and is expected to grow by 11.4% over the next ten years. By 2034, its projected market value is thus expected to exceed US$55 billion. This is a tremendous growth rate that represents significant potential for Czechia,“ says Director of the Czech Tourist Authority – CzechTourism František Reismüller and adds: “In this regard, the Touchpoint memorandum is certainly worth mentioning. This is a joint activity of Prague Airport, Czech Tourist Authority – CzechTourism and Prague City Tourism. It is not only thanks to this cooperation that we are able to strengthen the promotion of Czechia abroad so that the interest of foreigners in visiting the centre of Europe continues to grow and air carriers from strategically important markets want to operate more direct connections. At the moment, the priority for us are routes to North America or the Far East. In addition to New York, this includes Philadelphia, possibly Chicago, Toronto, Montreal and Chinese destinations. We are also looking to launch routes to Vietnam, Thailand and the aforementioned India in the near to medium term.“
MILT Congress 2024 as a chance to reach out to creditworthy clientele
Last year, a total of 70 665 tourists from India visited the country, compared to 47 147 the year before and in comparison, 98 012 tourists decided to visit the country in 2019. On average, they stay 2.4 days in the country. Currently, the most frequent destination is Prague, with smaller numbers choosing South Moravia, Central Bohemia and South Bohemia.
MILT Congress 2024 offered huge potential we made the most of the chance to reach and attract the local creditworthy clientele. Together with our exhibiting partners, we have thus gone a step further in terms of motivating tourists from India to visit our country. Last but not least, we also took away a lot of practical information from the fair, on the basis of which we can better target our activities in the future emphasizes Director of the Department of Marketing and Foreign Representations of the Czech Tourist Authority – CzechTourism Jana Štumpová Konicarová.
This event was an invaluable platform to establish direct contacts with leading Indian companies and experts in the field of incentive tourism and Indian wedding organizers. This opens the door for new cooperation, which brings further opportunities for growth and development, concludes International Marketing Manager for New Markets at CzechTourism Barbara Andelová.
The 11th edition of MILT Congress 2024 brought together over 150 vetted buyers and more than forty suppliers under one roof to discuss business opportunities during twenty hours of networking and B2B meetings. The two-day congress was attended by leading Indian corporate representatives, MICE professionals, event agencies and organizers of Indian weddings abroad. MILT 2024 thus offered an invaluable platform to establish direct contacts with leading Indian corporates, incentive tourism professionals and wedding organisers. CzechTourism representatives attended over fifty pre-arranged and ad hoc B2B meetings.
“India's outbound tourism market is forecast to reach nearly US$19 billion this year and is expected to grow by 11.4% over the next ten years. By 2034, its projected market value is thus expected to exceed US$55 billion. This is a tremendous growth rate that represents significant potential for Czechia,“ says Director of the Czech Tourist Authority – CzechTourism František Reismüller and adds: “In this regard, the Touchpoint memorandum is certainly worth mentioning. This is a joint activity of Prague Airport, Czech Tourist Authority – CzechTourism and Prague City Tourism. It is not only thanks to this cooperation that we are able to strengthen the promotion of Czechia abroad so that the interest of foreigners in visiting the centre of Europe continues to grow and air carriers from strategically important markets want to operate more direct connections. At the moment, the priority for us are routes to North America or the Far East. In addition to New York, this includes Philadelphia, possibly Chicago, Toronto, Montreal and Chinese destinations. We are also looking to launch routes to Vietnam, Thailand and the aforementioned India in the near to medium term.“
MILT Congress 2024 as a chance to reach out to creditworthy clientele
Last year, a total of 70 665 tourists from India visited the country, compared to 47 147 the year before and in comparison, 98 012 tourists decided to visit the country in 2019. On average, they stay 2.4 days in the country. Currently, the most frequent destination is Prague, with smaller numbers choosing South Moravia, Central Bohemia and South Bohemia.
MILT Congress 2024 offered huge potential we made the most of the chance to reach and attract the local creditworthy clientele. Together with our exhibiting partners, we have thus gone a step further in terms of motivating tourists from India to visit our country. Last but not least, we also took away a lot of practical information from the fair, on the basis of which we can better target our activities in the future emphasizes Director of the Department of Marketing and Foreign Representations of the Czech Tourist Authority – CzechTourism Jana Štumpová Konicarová.
This event was an invaluable platform to establish direct contacts with leading Indian companies and experts in the field of incentive tourism and Indian wedding organizers. This opens the door for new cooperation, which brings further opportunities for growth and development, concludes International Marketing Manager for New Markets at CzechTourism Barbara Andelová.
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