CzechTourism concluded a successful roadshow in three Indian capitals. The result? A number of local tourism experts and media representatives expressed interest in travelling to Czechia. The event took place in the first half of October in Delhi, Bangalore and Mumbai and showcased the wide range of experiences that Czechia offers - from cultural treasures and natural beauty to excellent gastronomy and great spas.
Czechia = safe and attractive destination
According to the Global Peace Index (GPI) 2021, Czechia is among the top ten safest countries in the world. This fact, along with the rich array of architectural gems, spas, brewery experiences and cultural events, appealed to Indian tourism professionals at the roadshow over the past few days, who were able to experience the incredible diversity of Czechia during the event. From historic Prague, through Český Krumlov and Karlovy Vary to Pilsen, the cradle of Pilsner beer. Czech tour operators, spa facilities and shopping centres focused on presenting not only the capital city but also the regions. In Delhi, the event was held at the Czech Embassy in the presence of Ambassador Eliška Žigová, while in Bangalore, Janardhan HP, Director of the Karnataka Tourism Department, spoke, highlighting the growing interest in cultural and experiential tourism.
„It was a real pleasure to meet enthusiastic tourism professionals from both the leisure and MICE (Meetings, Incentives, Conferences, and Exhibitions) sectors in key Indian cities. India is a very important market for us in the years to come and we are committed to supporting a strong and steady flow of Indian visitors to the country, catering to different demographics and interests. While expanding the leisure travel segment remains a key focus, we are equally focused on tapping the growing MICE market and offering solutions tailored to the specific needs and preferences of Indian businesses and organisations. In addition, we continue to work with key stakeholders to enable direct connectivity between India and Czechia by 2025," emphasizes Director of Marketing and International Representations at CzechTourism Jana Štumpová Konicarová.
Improved visa availability and direct flights
One of the main objectives of the roadshow was to enhance visa availability for Indian tourists. The reopening of the consulate in Mumbai, scheduled for early 2025, will improve visa availability and encourage longer stays outside of Prague.
„Indian travellers' interest in Europe is growing. Czechia is well placed to offer a wide range of experiences for everyone from culture lovers to adventurers in search of natural beauty. This is also supported by the fact that the habits of Indian tourists are changing, who want to travel outside the summer season and increasingly prefer experiential stays. And the country's stunning landscapes, inspiring architecture and unforgettable culinary experiences beckon them. In the coming years, we are planning intensive campaigns focused on the Indian market, highlighting 14 regions of Czechia and offering unique gastronomic and wellness experiences," summarises International marketing manager for new markets from CzechTourism Barbara Andelová.
Strong cooperation with the Indian market
Roadshows in Delhi, Bangalore and Mumbai further strengthened the intensity of business cooperation, where Czech partners were able to present their offers and strategies for the Indian market. The event promoted close B2B interaction and enabled the Czech partners to showcase their offerings and strategic plans for the Indian market in the coming years.
„As a strategic partner of the Czech Republic, it was crucial for us to connect the Czech delegation with tourism and media professionals in Delhi, Bangalore and Mumbai. Our aim is to enhance leisure, ' bleisure' and corporate travel to Czechia and facilitate the visa process, which will lead to an increase in the number of visitors to this beautiful heart of Europe," concludes Head of Tourism Services at VFS Global GB Srithar.
According to the Global Peace Index (GPI) 2021, Czechia is among the top ten safest countries in the world. This fact, along with the rich array of architectural gems, spas, brewery experiences and cultural events, appealed to Indian tourism professionals at the roadshow over the past few days, who were able to experience the incredible diversity of Czechia during the event. From historic Prague, through Český Krumlov and Karlovy Vary to Pilsen, the cradle of Pilsner beer. Czech tour operators, spa facilities and shopping centres focused on presenting not only the capital city but also the regions. In Delhi, the event was held at the Czech Embassy in the presence of Ambassador Eliška Žigová, while in Bangalore, Janardhan HP, Director of the Karnataka Tourism Department, spoke, highlighting the growing interest in cultural and experiential tourism.
„It was a real pleasure to meet enthusiastic tourism professionals from both the leisure and MICE (Meetings, Incentives, Conferences, and Exhibitions) sectors in key Indian cities. India is a very important market for us in the years to come and we are committed to supporting a strong and steady flow of Indian visitors to the country, catering to different demographics and interests. While expanding the leisure travel segment remains a key focus, we are equally focused on tapping the growing MICE market and offering solutions tailored to the specific needs and preferences of Indian businesses and organisations. In addition, we continue to work with key stakeholders to enable direct connectivity between India and Czechia by 2025," emphasizes Director of Marketing and International Representations at CzechTourism Jana Štumpová Konicarová.
Improved visa availability and direct flights
One of the main objectives of the roadshow was to enhance visa availability for Indian tourists. The reopening of the consulate in Mumbai, scheduled for early 2025, will improve visa availability and encourage longer stays outside of Prague.
„Indian travellers' interest in Europe is growing. Czechia is well placed to offer a wide range of experiences for everyone from culture lovers to adventurers in search of natural beauty. This is also supported by the fact that the habits of Indian tourists are changing, who want to travel outside the summer season and increasingly prefer experiential stays. And the country's stunning landscapes, inspiring architecture and unforgettable culinary experiences beckon them. In the coming years, we are planning intensive campaigns focused on the Indian market, highlighting 14 regions of Czechia and offering unique gastronomic and wellness experiences," summarises International marketing manager for new markets from CzechTourism Barbara Andelová.
Strong cooperation with the Indian market
Roadshows in Delhi, Bangalore and Mumbai further strengthened the intensity of business cooperation, where Czech partners were able to present their offers and strategies for the Indian market. The event promoted close B2B interaction and enabled the Czech partners to showcase their offerings and strategic plans for the Indian market in the coming years.
„As a strategic partner of the Czech Republic, it was crucial for us to connect the Czech delegation with tourism and media professionals in Delhi, Bangalore and Mumbai. Our aim is to enhance leisure, ' bleisure' and corporate travel to Czechia and facilitate the visa process, which will lead to an increase in the number of visitors to this beautiful heart of Europe," concludes Head of Tourism Services at VFS Global GB Srithar.
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