Pupils and students took their seats in the classrooms in September. And in October, they were followed by professionals from the tourism industry. The Institute of Tourism of the Czech Tourist Authority – CzechTourism has once again launched the autumn part of the training series called the Tourism Academy. Professionals were thus treated to further training courses.
The Tourism Academy includes a series of workshops, trainings and lectures for employees of destination management organisations, tourist information centres, accommodation facilities and other entities operating in the tourism sector. The organizers carefully select the topics with regard to current trends affecting tourism in Czechia and worldwide.
In recent weeks, a course focused on working with artificial intelligence (AI) was held on two dates. This has long been an unknown topic in Czechia. Including the tourism sector. S AI can also be used in this field, for example, to evaluate data, create chatbots, automate repetitive activities, or work with AI as an aid for copywriting.
Interest in training is growing
„Interest in the Tourism Academy training continues to grow, which makes me very happy. It is a reflection of the fact that the professional public perceives the changes and topics that resonate in the world and in the domestic market, wants to keep up with the times and further develop. Artificial intelligence is playing an increasingly important role in our industry. It helps us achieve our strategic goals and significantly strengthens our digital transformation," summarizes Director of the Czech Tourist Authority – CzechTourism František Reismüller .
CzechTourism has long cooperated with Google to educate the professional public.
„This practice allows us to support the development of digital skills in such an important sector as tourism. AI offers us countless opportunities to modernize and streamline this sector,“ adds head of the Institute of Tourism of the Czech Tourist Authority – CzechTourism Petr Janeček.
Artificial Intelligence as the main topic
Artificial intelligence is one of the main topics of this autumn's lecture series. The course entitled "Be more productive with AI" was attended by nearly three hundred representatives of the professional public – from destination organisations to tourist information centres and educational institutions. And they praise the quality of the lectures. This is confirmed by the feedback they send to the event organisers. Among other things, they appreciate that the courses are inspiring and include concrete examples of good practice.
„This talk was a welcome refresher on the basics for me, as an experienced AI user. Having attended specialized courses in the US and then followed trends intensively, I appreciated the opportunity to update my knowledge in the context of the Czech market. It is commendable that CzechTourism is coming up with such an initiative, as AI education is a key differentiator for successful businesses and it is striking how sectors such as tourism and hospitality are lagging far behind. Any effort to change this is therefore more than desirable. I believe that CzechTourism is making a significant contribution to the digitalisation of the Czech tourism industry. I believe that similar initiatives will receive even more support in the future,“ sums up one of the participants of the training Milan Pavelka from Hotelmax, which offers consulting services in the hospitality sector, for all his impressions.
Other courses on offer
In addition to training on artificial intelligence, CzechTourism offers other courses focused on data processing, marketing or digital guides. There is also a training course where members of the Institute of Tourism team will present the tourdata.cz portal or the results of the Tracking Domestic and Inbound Tourism and Resident Irritation surveys. All the latest information can be found on the website of the CzechTourim agency.
In recent weeks, a course focused on working with artificial intelligence (AI) was held on two dates. This has long been an unknown topic in Czechia. Including the tourism sector. S AI can also be used in this field, for example, to evaluate data, create chatbots, automate repetitive activities, or work with AI as an aid for copywriting.
Interest in training is growing
„Interest in the Tourism Academy training continues to grow, which makes me very happy. It is a reflection of the fact that the professional public perceives the changes and topics that resonate in the world and in the domestic market, wants to keep up with the times and further develop. Artificial intelligence is playing an increasingly important role in our industry. It helps us achieve our strategic goals and significantly strengthens our digital transformation," summarizes Director of the Czech Tourist Authority – CzechTourism František Reismüller .
CzechTourism has long cooperated with Google to educate the professional public.
„This practice allows us to support the development of digital skills in such an important sector as tourism. AI offers us countless opportunities to modernize and streamline this sector,“ adds head of the Institute of Tourism of the Czech Tourist Authority – CzechTourism Petr Janeček.
Artificial Intelligence as the main topic
Artificial intelligence is one of the main topics of this autumn's lecture series. The course entitled "Be more productive with AI" was attended by nearly three hundred representatives of the professional public – from destination organisations to tourist information centres and educational institutions. And they praise the quality of the lectures. This is confirmed by the feedback they send to the event organisers. Among other things, they appreciate that the courses are inspiring and include concrete examples of good practice.
„This talk was a welcome refresher on the basics for me, as an experienced AI user. Having attended specialized courses in the US and then followed trends intensively, I appreciated the opportunity to update my knowledge in the context of the Czech market. It is commendable that CzechTourism is coming up with such an initiative, as AI education is a key differentiator for successful businesses and it is striking how sectors such as tourism and hospitality are lagging far behind. Any effort to change this is therefore more than desirable. I believe that CzechTourism is making a significant contribution to the digitalisation of the Czech tourism industry. I believe that similar initiatives will receive even more support in the future,“ sums up one of the participants of the training Milan Pavelka from Hotelmax, which offers consulting services in the hospitality sector, for all his impressions.
Other courses on offer
In addition to training on artificial intelligence, CzechTourism offers other courses focused on data processing, marketing or digital guides. There is also a training course where members of the Institute of Tourism team will present the tourdata.cz portal or the results of the Tracking Domestic and Inbound Tourism and Resident Irritation surveys. All the latest information can be found on the website of the CzechTourim agency.
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