The last week of September saw the fifth edition of the Choca los Cinco 2024 Road Show in Spain, with five countries presenting together. In addition to Czechia, representatives of Ireland, Great Britain, Norway and Poland presented their countries to the visitors.
The event took place successively in four major cities – Seville, Madrid, Valencia and Barcelona – and attracted more than 200 national travel agencies and tour operators. They took the opportunity to learn more about the attractive offers and news of each destination with great interest.
Presentation of tourist attractions
The aim of the joint roadshow is to introduce Spanish travel agents to the unique opportunities offered by each of the countries presented. This year, 25 partner companies attended the event to present their new products, such as attractive tourist packages or services. Among them were incoming travel agencies from Czechia such as AR Tour Prague, Isalex, La Boheme, Mucha Praga and E-Travel.sk.
"Road Show Choca los Cinco is a great opportunity to present Czechia as a dynamic and diverse tourist destination. Our aim is not only to show the beauty and attractions of our country, but also to establish new business relations with Spanish travel agencies," shares Director of the Foreign Representation of CzechTourism in Spain Markéta Lehečková.
Future and new opportunities
The Choca los Cinco Road Show takes place every two years and has proved to be a great tool in its existence, significantly helping to strengthen the position of selected European destinations on the Spanish market. Based on the information gathered, local travel agencies can then create their own products and adapt their offer to the specific requirements of Spanish clients.
Presentation of tourist attractions
The aim of the joint roadshow is to introduce Spanish travel agents to the unique opportunities offered by each of the countries presented. This year, 25 partner companies attended the event to present their new products, such as attractive tourist packages or services. Among them were incoming travel agencies from Czechia such as AR Tour Prague, Isalex, La Boheme, Mucha Praga and E-Travel.sk.
"Road Show Choca los Cinco is a great opportunity to present Czechia as a dynamic and diverse tourist destination. Our aim is not only to show the beauty and attractions of our country, but also to establish new business relations with Spanish travel agencies," shares Director of the Foreign Representation of CzechTourism in Spain Markéta Lehečková.
Future and new opportunities
The Choca los Cinco Road Show takes place every two years and has proved to be a great tool in its existence, significantly helping to strengthen the position of selected European destinations on the Spanish market. Based on the information gathered, local travel agencies can then create their own products and adapt their offer to the specific requirements of Spanish clients.