Stockholm became the centre of Czech culture, gastronomy and wine for a few days. CzechTourism's foreign representation for Scandinavia and Finland concluded this year's series of activities aimed at promoting Czech wine traditions and gastronomy with two exceptional events called "Unexpected Czech Treasures", which took place in cooperation with the Embassy of Czechia in Stockholm, the National Wine Centre in Valtice and the South Moravia Tourism Centre.
IntroductionSouth Moravia and tasting of Czech wines
The event attracted representatives from travel agencies, journalists and influencers. Lina Skandevall, a well-known Swedish influencer and presenter, presented South Moravia and the city of Brno through her personal experiences from the June press trip. The representative of South Moravian Tourism Centre, Simona Szemla, complemented the presentation with important facts and regional attractions, and prepared a tasting of traditional products of South Moravia. However, the evening was not only about gastronomy. The dancer of National Theatre in Brno, Adam Baštář, brought a piece of Moravian folk culture in the form of a verbuňek, which was an unexpected surprise for all guests.
„The autumn events concluded a year-long campaign to promote wine tourism and gastronomy in the Swedish market, which we launched in May with a diplomatic mission for importers and trade. We organized several press trips for journalists and influencers, including for Sweden's largest travel magazine Vagabond. One of the biggest PR successes was the broadcast of report by Lina Skandevall on the morning programme of Swedish TV4 with 850,000 unique viewers," Director of CzechTourism's Foreign Representation for Scandinavia and Finland Lucie Vallin summarises.
Wines from Czechia charm Stockholm's elite
One of the highlights of the event was the tasting of wines from leading Czech winemakers. Through a free tasting organised by the National Wine Centre, guests could see how great wine can be produced in the Czech Republic. The final cherry on top of the programme was provided by chef Otto Vašák from the Essens restaurant. His experiential gastronomy really impressed everyone, including the gastronomy influencers present.
„The Swedish market is a difficult one for Czech winemakers to enter due to the alcohol monopoly, so this joint event with CzechTourism and the Embassy of the Czech Republic in Stockholm was a great opportunity to open the door to the local market for Czech wine," adds Dagmar Fialová of the National Wine Centre.
Czech wines shine at the prestigious Höstsalongen
Czech wines also scored points at another event. At the prestigious wine event Höstsalongen, organised by the renowned Wine Table magazine. Six hundred visitors had the opportunity to taste samples of a dozen Czech wines. Pinot Noir from Plenér winery was included in the expert lecture and wine from Thaya winery became part of the exclusive editorial bar.
We're not stopping, we're moving on
Given that this topic resonates strongly in local markets and that CzechTourism's activities to promote Czech wine and Czech gastronomy are receiving positive feedback from both the general public and professionals, the agency expects to continue and develop this activity more in the coming period.
The event attracted representatives from travel agencies, journalists and influencers. Lina Skandevall, a well-known Swedish influencer and presenter, presented South Moravia and the city of Brno through her personal experiences from the June press trip. The representative of South Moravian Tourism Centre, Simona Szemla, complemented the presentation with important facts and regional attractions, and prepared a tasting of traditional products of South Moravia. However, the evening was not only about gastronomy. The dancer of National Theatre in Brno, Adam Baštář, brought a piece of Moravian folk culture in the form of a verbuňek, which was an unexpected surprise for all guests.
„The autumn events concluded a year-long campaign to promote wine tourism and gastronomy in the Swedish market, which we launched in May with a diplomatic mission for importers and trade. We organized several press trips for journalists and influencers, including for Sweden's largest travel magazine Vagabond. One of the biggest PR successes was the broadcast of report by Lina Skandevall on the morning programme of Swedish TV4 with 850,000 unique viewers," Director of CzechTourism's Foreign Representation for Scandinavia and Finland Lucie Vallin summarises.
Wines from Czechia charm Stockholm's elite
One of the highlights of the event was the tasting of wines from leading Czech winemakers. Through a free tasting organised by the National Wine Centre, guests could see how great wine can be produced in the Czech Republic. The final cherry on top of the programme was provided by chef Otto Vašák from the Essens restaurant. His experiential gastronomy really impressed everyone, including the gastronomy influencers present.
„The Swedish market is a difficult one for Czech winemakers to enter due to the alcohol monopoly, so this joint event with CzechTourism and the Embassy of the Czech Republic in Stockholm was a great opportunity to open the door to the local market for Czech wine," adds Dagmar Fialová of the National Wine Centre.
Czech wines shine at the prestigious Höstsalongen
Czech wines also scored points at another event. At the prestigious wine event Höstsalongen, organised by the renowned Wine Table magazine. Six hundred visitors had the opportunity to taste samples of a dozen Czech wines. Pinot Noir from Plenér winery was included in the expert lecture and wine from Thaya winery became part of the exclusive editorial bar.
We're not stopping, we're moving on
Given that this topic resonates strongly in local markets and that CzechTourism's activities to promote Czech wine and Czech gastronomy are receiving positive feedback from both the general public and professionals, the agency expects to continue and develop this activity more in the coming period.
This page has been translated using Automated translation service.
How do you like this translation?