Czechia scores points at Scandinavia's biggest tourism fair - Ferie for Alle
Inspiration, experiences and high sales for tour operators - such was the atmosphere at this year's Ferie for Alle (Holidays for Everyone), the largest tourism fair in Scandinavia. The event, which took place at the MCH Messecenter Herning and attracted more than 54,000 visitors, also featured Czechia under the banner of CzechTourism and other partners. In addition to the tourist attractions, Danish visitors were attracted by the special offer of Czech regions, and domestic exhibitors also showed significant interest - their participation this year was a record.
Danes discover Czechia – not only Prague, but also regions
There was a great interest in the Czech stand among the visitors. Especially from tourists who have visited Czechia several times already.
"Danes, who regularly travel to us, often come by car and seek out not only Prague, but also lesser-known regions. They spend most of their time in Central Bohemia, Hradec Králové and South Bohemia, which is confirmed by data – last year Czechia was visited by over 106 thousand Danish tourists who spent more than 300 thousand nights here," says Director of the Czech Tourist Authority – CzechTourism František Reismüller and adds: "In the summer months, most Danes head to Prague, but we are gradually seeing a trend where they are also discovering other domestic regions. In winter, they also head to the Czech mountains. Increasingly, they want to extend their summer or enjoy an active holiday in the mountains."
This year, seven co-exhibitors presented themselves at the CzechTourism stand – the City of Brno, the South Moravia Tourism Centre, the Karlovy Vary Region, the Pilsen Region, Fashion Arena, Pilsner Urquell Experience and the Association of the Giant Mountains with the Lusatian Mountains DMO.
Czech gastronomy and active holidays as the main attractions for Danish tourists
CzechTourism's foreign representation for Scandinavia and Finland has long targeted Danish tourists through thematic campaigns and press trips.
"This year we will focus mainly on gastronomy and active holidays, i.e. hiking and cycling. At the same time, we will focus on responsible and conscious travel, which is increasingly important for Nordic tourists. We are planning a series of press and influencer trips that will help promote Czech destinations as an attractive and sustainable destination for Scandinavian tourists," says Lucie Vallin, Director of CzechTourism's Foreign Representation for Scandinavia and Finland.
Personal meeting at the fair still has great value
The Ferie for Alle took place in 13 themed halls, divided into five main sections: camping and caravans, golf, Danish destinations (DCR), outdoor and international holidays. The event is not only a place for inspiration, but also an important business platform – major tour operators offered special discounts and trade fair packages here this year. As a result, sales were high.
"After three intense days at the fair, it was once again shown that face-to-face meetings play a key role in the tourism industry. Nothing can replace direct communication between professionals and visitors," sums up General Manager of MCH Messecenter Herning Georg Sørensen and adds: "We are pleased that more than 3,000 professionals ensured that tens of thousands of visitors found inspiration for their future travels."
The Ferie for Alle trade fair once again confirmed its position as a key platform for presenting Czechia in Scandinavia. The record participation of Czech exhibitors and the growing interest of Danish visitors provided a great opportunity to further strengthen interest in Czechia among local tourists.
There was a great interest in the Czech stand among the visitors. Especially from tourists who have visited Czechia several times already.
"Danes, who regularly travel to us, often come by car and seek out not only Prague, but also lesser-known regions. They spend most of their time in Central Bohemia, Hradec Králové and South Bohemia, which is confirmed by data – last year Czechia was visited by over 106 thousand Danish tourists who spent more than 300 thousand nights here," says Director of the Czech Tourist Authority – CzechTourism František Reismüller and adds: "In the summer months, most Danes head to Prague, but we are gradually seeing a trend where they are also discovering other domestic regions. In winter, they also head to the Czech mountains. Increasingly, they want to extend their summer or enjoy an active holiday in the mountains."
This year, seven co-exhibitors presented themselves at the CzechTourism stand – the City of Brno, the South Moravia Tourism Centre, the Karlovy Vary Region, the Pilsen Region, Fashion Arena, Pilsner Urquell Experience and the Association of the Giant Mountains with the Lusatian Mountains DMO.
Czech gastronomy and active holidays as the main attractions for Danish tourists
CzechTourism's foreign representation for Scandinavia and Finland has long targeted Danish tourists through thematic campaigns and press trips.
"This year we will focus mainly on gastronomy and active holidays, i.e. hiking and cycling. At the same time, we will focus on responsible and conscious travel, which is increasingly important for Nordic tourists. We are planning a series of press and influencer trips that will help promote Czech destinations as an attractive and sustainable destination for Scandinavian tourists," says Lucie Vallin, Director of CzechTourism's Foreign Representation for Scandinavia and Finland.
Personal meeting at the fair still has great value
The Ferie for Alle took place in 13 themed halls, divided into five main sections: camping and caravans, golf, Danish destinations (DCR), outdoor and international holidays. The event is not only a place for inspiration, but also an important business platform – major tour operators offered special discounts and trade fair packages here this year. As a result, sales were high.
"After three intense days at the fair, it was once again shown that face-to-face meetings play a key role in the tourism industry. Nothing can replace direct communication between professionals and visitors," sums up General Manager of MCH Messecenter Herning Georg Sørensen and adds: "We are pleased that more than 3,000 professionals ensured that tens of thousands of visitors found inspiration for their future travels."
The Ferie for Alle trade fair once again confirmed its position as a key platform for presenting Czechia in Scandinavia. The record participation of Czech exhibitors and the growing interest of Danish visitors provided a great opportunity to further strengthen interest in Czechia among local tourists.
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