For the third time, the Czech MICE scene will meet at the Czech Convention Bureau Inspirational Afternoon conference, which will again this year present current trends and concrete examples from the world of congress and incentive tourism. The event will take place on Thursday 2 October 2025 at the Lobkowicz Palace at Prague Castle and will offer the know-how of international experts in the exclusive setting of the Czech cultural heritage.
International speakers will share their specific experiences
In three years, Inspirational Afternoon has earned a reputation as a platform that effectively connects professionals across the MICE industry. This year's programme responds to current market needs and emphasises sustainability, measuring the impact of events and sharing international experience transferable to domestic practice.
„Inspirational Afternoon has long been seen as an important tool for the development of the Czech MICE segment. Foreign speakers do not just come to lecture – they bring concrete know-how and confirm that Czechia is keeping up with global trends, and in many areas even sets the direction. We are pleased to be able to link inspiration with practical examples that can be used in real projects," says Director of the Czech Tourist Authority – CzechTourism František Reismüller.
Sustainability, impact of events and cultural heritage
The event programme reflects the current needs and challenges of the industry and will offer inspiration through lectures or case studies by renowned international speakers. Among other things, it will focus on sustainable development and measuring the benefits of congresses and conferences. The highlight will be the keynote speaker, William E. Lobkowicz, who will share his experience and explain how cultural heritage can add value to an international event and strengthen the image of a destination.
„I am confident that this year's event will also appeal to a wide range of professionals from across the MICE sector. We very much appreciate the participation of Fredi Fontanot from the Slovenian Convention Bureau, who will present concrete examples of sustainable approaches from Slovenia. Equally important will be the presentation of the Director of Copenhagen Legacy Lab focused on the measurable impact of congress events – a topic that is currently resonating across the entire MICE sector," adds Tereza Hofmanová, Director of Product Management, Research and B2B Cooperation Department of CzechTourism and Senior Manager of Czech Convention Bureau.
New challenges, new opportunities
The conference will also offer networking blocks that will create space for exchanging experiences and establishing new partnerships across destinations and sectors. In addition to inspiration, participants will gain concrete contacts that can be used in practice. Interested parties can register directly on the Czech Convention Bureau website. Applications are open to all tourism professionals, especially those involved in the organisation of corporate and professional events. However, the meeting is also open to all others interested in the field of congress tourism.
Czechia is one of the world's top congress destinations
The latest International Congress Association ICCA ranking from May this year confirms that Czechia continues to move among the world's top congress destinations. Our country was ranked 21st, Prague made it into the world's top five and in Europe it ranks 4th. However, interest is also increasingly shifting outside the capital. Brno has moved up more than 30 places in the global rankings in just one year. The trend towards decentralisation is thus gaining momentum and suggests new opportunities for the development of infrastructure and services in individual regions. Czechia not only confirms its strong position in the global MICE segment, but also shows that its potential does not end beyond the borders of the metropolis.
In three years, Inspirational Afternoon has earned a reputation as a platform that effectively connects professionals across the MICE industry. This year's programme responds to current market needs and emphasises sustainability, measuring the impact of events and sharing international experience transferable to domestic practice.
„Inspirational Afternoon has long been seen as an important tool for the development of the Czech MICE segment. Foreign speakers do not just come to lecture – they bring concrete know-how and confirm that Czechia is keeping up with global trends, and in many areas even sets the direction. We are pleased to be able to link inspiration with practical examples that can be used in real projects," says Director of the Czech Tourist Authority – CzechTourism František Reismüller.
Sustainability, impact of events and cultural heritage
The event programme reflects the current needs and challenges of the industry and will offer inspiration through lectures or case studies by renowned international speakers. Among other things, it will focus on sustainable development and measuring the benefits of congresses and conferences. The highlight will be the keynote speaker, William E. Lobkowicz, who will share his experience and explain how cultural heritage can add value to an international event and strengthen the image of a destination.
„I am confident that this year's event will also appeal to a wide range of professionals from across the MICE sector. We very much appreciate the participation of Fredi Fontanot from the Slovenian Convention Bureau, who will present concrete examples of sustainable approaches from Slovenia. Equally important will be the presentation of the Director of Copenhagen Legacy Lab focused on the measurable impact of congress events – a topic that is currently resonating across the entire MICE sector," adds Tereza Hofmanová, Director of Product Management, Research and B2B Cooperation Department of CzechTourism and Senior Manager of Czech Convention Bureau.
New challenges, new opportunities
The conference will also offer networking blocks that will create space for exchanging experiences and establishing new partnerships across destinations and sectors. In addition to inspiration, participants will gain concrete contacts that can be used in practice. Interested parties can register directly on the Czech Convention Bureau website. Applications are open to all tourism professionals, especially those involved in the organisation of corporate and professional events. However, the meeting is also open to all others interested in the field of congress tourism.
Czechia is one of the world's top congress destinations
The latest International Congress Association ICCA ranking from May this year confirms that Czechia continues to move among the world's top congress destinations. Our country was ranked 21st, Prague made it into the world's top five and in Europe it ranks 4th. However, interest is also increasingly shifting outside the capital. Brno has moved up more than 30 places in the global rankings in just one year. The trend towards decentralisation is thus gaining momentum and suggests new opportunities for the development of infrastructure and services in individual regions. Czechia not only confirms its strong position in the global MICE segment, but also shows that its potential does not end beyond the borders of the metropolis.
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