Today Czechia has joined the most prestigious European destinations. For the first time ever, a separate selection of the MICHELIN Guide for Czechia is being published, confirming the growing reputation of domestic gastronomy and placing it alongside the culinary superpowers. During the gala dinner in Mariánské Lázně, MICHELIN presented MICHELIN Stars, Bib Gourmand and Green Stars to establishments across all regions, adding to the existing selection of 24 Prague establishments. The destination partner is CzechTourism, and the official partner is Macro ČR.
Czechia in the gastronomic league of champions
MICHELIN Guide to Czechia includes establishments from all over the country – iconic fine dining to modern bistros to establishments that build on tradition, local ingredients and honest cuisine. It showcases the diversity of styles that has created a confident, distinctive and increasingly ambitious gastro scene in recent years.
„The cooperation with MICHELIN Guide opens a new chapter in building the image of Czechia as a destination that, in addition to historical monuments, natural beauty and a wide range of opportunities for active recreation, also excels in top gastronomy. MICHELIN is the global language of gastronomy and its presence in the Czech Republic means that our cuisine has something to say to the world. It is a chance to showcase the creativity of domestic chefs, their work with local ingredients and their unique approach to traditional recipes. We appreciate the fact that Czechia has been given this opportunity and we will definitely take full advantage of it in our campaigns," says František Reismüller, Director of the Czech Tourist Authority – CzechTourism.
First Czech MICHELIN Guide in nutshell
For the first time ever, Czechia has its own culinary map, Currently there are 79 restaurants in the MICHELIN Guide for the Czech Republic. Among them, over three dozen have won some of the awards:
Anonymous inspectors evaluate restaurants according to strict international criteria. They award MICHELIN stars – one, two or three – as well as the prestigious Bib Gourmand award to establishments with excellent food at a reasonable price. The MICHELIN Green Star highlights a community of dedicated chefs who are transforming gastronomy through innovative practices. The list of award-winning establishments is updated annually.
Makro – partner of Czech gastronomy
At the European and international level, the METRO AG Group is a key partner of the project and cooperates with the Michelin Guide in a number of European countries. At the national level, the macro ČR, which has long been dedicated to the development of Czech gastronomy, plays an important role, from schools and young talents (macro GEN), through regional projects (České pole), to key industry events such as the MAKRO Czech Gastro Fest.
„There are no shortcuts in gastronomy – there is tremendous hard work, energy, passion and enthusiasm behind it. And this is what connects us in macro with the entire gastro segment. We support all those who put their heart and diligence into gastronomy. Today, we stand alongside the best of the best and we are honoured to be part of the moment when Czech cuisine shows its true potential. We are proud to grow together – and to continue to push the boundaries of quality," says General Director of Macro CR Jiří Nehasil.
Partnership with MICHELIN – an investment in the prestige of Czechia
The three-year cooperation between Czechia and MICHELIN Guide was launched this year. On the basis of this project, inspectors compile an electronic version of the guide each year with a selection of the best domestic restaurants. The MICHELIN Guide will manage and update the Czech section of the https://guide.michelin.com/cz/en website. The agreement also includes content creation, including articles and paid social media campaigns. Last but not least, a promotional video was created to showcase Czech gastronomy.
The launch of the MICHELIN Guide for the Czech Republic in Mariánské Lázně was hosted by Lukáš Hejlík and Jan Valenta – personalities who have been mapping the domestic culinary scene for a long time. Through Gastromap, Lukáš Hejlík inspires to discover businesses in throughout the Czech Republic. Jan Valenta, with his Taste of Prague, introduces Prague restaurants and chefs' stories to domestic and international visitors.
Domestic gastronomy is entering a new era – with more confidence, prestige and a desire to show the world that Czechia tastes great.
DOWNLOAD PHOTOS
MICHELIN Guide to Czechia includes establishments from all over the country – iconic fine dining to modern bistros to establishments that build on tradition, local ingredients and honest cuisine. It showcases the diversity of styles that has created a confident, distinctive and increasingly ambitious gastro scene in recent years.
„The cooperation with MICHELIN Guide opens a new chapter in building the image of Czechia as a destination that, in addition to historical monuments, natural beauty and a wide range of opportunities for active recreation, also excels in top gastronomy. MICHELIN is the global language of gastronomy and its presence in the Czech Republic means that our cuisine has something to say to the world. It is a chance to showcase the creativity of domestic chefs, their work with local ingredients and their unique approach to traditional recipes. We appreciate the fact that Czechia has been given this opportunity and we will definitely take full advantage of it in our campaigns," says František Reismüller, Director of the Czech Tourist Authority – CzechTourism.
First Czech MICHELIN Guide in nutshell
For the first time ever, Czechia has its own culinary map, Currently there are 79 restaurants in the MICHELIN Guide for the Czech Republic. Among them, over three dozen have won some of the awards:
- 1 restaurant with two stars (1 of which is new)
- 8 restaurants with one star (6 of them new)
- 18 Bib Gourmand restaurants (15 new)
- 4 Green Star restaurants (all 4 new)
Anonymous inspectors evaluate restaurants according to strict international criteria. They award MICHELIN stars – one, two or three – as well as the prestigious Bib Gourmand award to establishments with excellent food at a reasonable price. The MICHELIN Green Star highlights a community of dedicated chefs who are transforming gastronomy through innovative practices. The list of award-winning establishments is updated annually.
Makro – partner of Czech gastronomy
At the European and international level, the METRO AG Group is a key partner of the project and cooperates with the Michelin Guide in a number of European countries. At the national level, the macro ČR, which has long been dedicated to the development of Czech gastronomy, plays an important role, from schools and young talents (macro GEN), through regional projects (České pole), to key industry events such as the MAKRO Czech Gastro Fest.
„There are no shortcuts in gastronomy – there is tremendous hard work, energy, passion and enthusiasm behind it. And this is what connects us in macro with the entire gastro segment. We support all those who put their heart and diligence into gastronomy. Today, we stand alongside the best of the best and we are honoured to be part of the moment when Czech cuisine shows its true potential. We are proud to grow together – and to continue to push the boundaries of quality," says General Director of Macro CR Jiří Nehasil.
Partnership with MICHELIN – an investment in the prestige of Czechia
The three-year cooperation between Czechia and MICHELIN Guide was launched this year. On the basis of this project, inspectors compile an electronic version of the guide each year with a selection of the best domestic restaurants. The MICHELIN Guide will manage and update the Czech section of the https://guide.michelin.com/cz/en website. The agreement also includes content creation, including articles and paid social media campaigns. Last but not least, a promotional video was created to showcase Czech gastronomy.
The launch of the MICHELIN Guide for the Czech Republic in Mariánské Lázně was hosted by Lukáš Hejlík and Jan Valenta – personalities who have been mapping the domestic culinary scene for a long time. Through Gastromap, Lukáš Hejlík inspires to discover businesses in throughout the Czech Republic. Jan Valenta, with his Taste of Prague, introduces Prague restaurants and chefs' stories to domestic and international visitors.
Domestic gastronomy is entering a new era – with more confidence, prestige and a desire to show the world that Czechia tastes great.
DOWNLOAD PHOTOS
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