CzechTourism and Czech Republic Destination Strategy 2021-2025
- Download the CzechTourism and Destination Strategy Czech Republic 2021-2025 (PDF)
- Download the strategy in English translation
- BalancedScoreCard - Evaluation of the 2022 Strategy
CzechTourism Marketing/Management Plans
- CzechTourism Agency Marketing and Destination Management Plan 2023
- CzechTourism Agency Marketing and Destination Management Plan 2022
- Strategic plan for the development of websites and social networks intended for the presentation of the Czech Republic's destinations
- CzechTourism Marketing Plan 2021
- MCzechTourism Agency Marketing Plan 2020 (PDF) - prior to the revision of Covid-19
Agency Action Plan
- CzechTourism Agency Action Plan 2023
- CzechTourism Agency Action Plan 2022
- CzechTourism Agency Action Plan 2021
Annual Reports
- CCCR Annual Report 2022 (PDF)
- CCCR Annual Report for 2021 (PDF)
- CCCR Annual Report 2020 (PDF)
- CCCR Annual Report 2019 (PDF)
- CCCR Annual Report 2018 (PDF) | Annual Report 2018 (PDF)
- Annual Report Archive
Strategies of partners (marketing, economic)
- Concept of Unified Foreign Presentation of the Czech Republic (PDF)
- Innovation Strategy of the Czech Republic 2019–2030 (PDF)
Strategies and documents of international tourism partners
- World Tourism Barometer 2023
- Global Tourism Code of Ethics
- ETC Annual Report 2022
- Climate Action Plan 2050 ETC
- UNWTO 2030 Tourism in the Agenda
- Tourism Manifesto