The Czech Republic has once again presented its MICE potential at the QBLT Doha & MALT Dubai 2022 trade fairs

The Czech Republic has once again presented its MICE potential at the QBLT Doha & MALT Dubai 2022 trade fairs

HomeThe Czech Republic has once again presented its MICE potential at the QBLT Doha & MALT Dubai 2022 trade fairs
The CzechTourism's foreign representation in Dubai, together with three B2B partners, again took part in a series of B2B trade fairs focused on MICE in Doha (Qatar) and Dubai (UAE) from 28 to 31 March 2022.
As part of the Gold Sponsor participant package for the destination, represented by the CzechTourism agency, the event organizers also enabled the participation of three B2B partners - Eastern Europe Tours, Graficon and Kompas Praha.

Within the program of both events, several separate B2B workshops took place, where Czech partners had the opportunity to present their offer to international buyers. Thanks to this opportunity, almost 100 individual meetings with Middle Eastern partners took place during the three days of negotiations, which were mainly representatives of multinational corporations, leading outgoing travel agencies and international and regional associations from the entire Middle East region.

"We perceive the MICE segment as a very key product in the promotion of the Czech Republic in the Middle East, thanks to which it is possible in the long run to get this destination into the subconscious for a longer period of time. This type of B2B trade fairs is also very beneficial for both CzechTourism and Czech partners not only in terms of professionalism of the organization, but also in terms of quality acquisition of local partners, " says Marek Kroutil, International Marketing Manager - New Markets, and adds that "CzechTourism is definitely planning to take part in similar events not only in the Middle East region, but also in India, where a similar format of events is also taking place."

More information :
Marek Kroutil,
International Marketing Manager - New Markets
kroutil@czechtourism.cz