Spaniards and Latin Americans prefer a calm vacation with experiences

Spaniards and Latin Americans prefer a calm vacation with experiences

HomeSpaniards and Latin Americans prefer a calm vacation with experiences
Spanish people have started to travel a lot again. Same as Latin Americans, they find Prague, Český Krumlov, Karlovy Vary and Kutná Hora the most attractive here. This and other news about the Hispanic market was said at an online export workshop organized by the Czech Tourism Authority – CzechTourism. Next event focused on behavior of foreign consumers will take place on September 8, 2022 and will be dedicated to residents of Germany and Austria.
After pandemic´s decline, travel agencies and carriers are expecting an increased interest from Latin Americans in trips to Central and Eastern Europe. Although tourists from Latin America do not go to Europe that often if they come, they will stay longer (mostly 10-14 days) and come individually or in smaller groups. They combine several destinations at once – they want mostly a holiday-style vacation, especially getting to know the culture in cities. They often look for luxury services with an individual approach, they are also drawn by local gastronomy or shopping. So-called incentive tourism is also growing in importance, i.e. alluring travels as a reward, which companies use to motivate employees.
 
"For both groups of Spanish-speaking travellers, European capitals are becoming more and more popular, and also both of them prefer accommodation in hotels. That means an opportunity especially for Czech hoteliers and restaurants," says Jan Herget, Director of the Czech Tourism Authority – CzechTourism and adds: "The Spanish are currently most worried about the economic situation. They tend to maximum savings and flexible bookings, often at the last minute. However, another important trend is that they are not reluctant to invest in professional consultancy regarding the organization of their holiday. The biggest current obstacle for travelling to Czechia is insufficient and expensive flight connections between Spain and the Czech Republic."
 
Last year, Spaniards made 40.7% more trips than in 2020, most of them around their homeland. They preferred seaside, gastronomic and adventure tourism. During the trip they spent an average of €610 per person per stay. Like Latinos, they travelled most often with their partners (74%) and stayed in hotels (36%).
 
CzechTourism organizes export online workshops with the directors of each foreign office throughout the whole year. “We have eight workshops planned this year, all of them free of charge. We organize them especially for Czech businessmen and professional entities in tourist industry with the goal of providing up-to-date information about events on the source market and advice on attracting foreign tourists of various nationalities. The focus is mainly on the interest and image of the Czech Republic in given area, consumer behavior of local residents or possibilities of cooperation with our foreign offices," František Reismüller, Director of Marketing and Foreign Offices of the Czech Tourism Authority – CzechTourism, explains reasons and benefits of the work meetings.
 
Especially for the Spanish and Portuguese-speaking market, CzechTourism created the DestinoChequia.com/DestinoTchequia.com blogs. They contain tips for interesting places, itineraries and practical information about the Czech Republic written directly for Hispanic visitors. A news overview of the Czech tourist industry for service providers and tourism professionals is continuously published in the Trade and Press sections of the VisitCzechRepublic.com website and in a closed group for travel agencies on Facebook as well. All this with the aim of showing potentially interested parties current opportunities, and thus increasing the interest in visiting Czechia.