Strategies and concepts

CzechTourism Strategy and Evaluation

• Download the CzechTourism and Destination Czechia Strategy 2026-2030 (PDF)
• Download the CzechTourism and Destination Czech Republic Strategy 2021-2025 (PDF)
• Download the Strategy in English translation
• BalancedScoreCard - Evaluation of the 2024 Strategy

CzechTourism Marketing/Management Plans

• Marketing and Management Plan 2026
• CzechTourism Agency Marketing and Destination Management Plan 2024-25
• CzechTourism Agency Marketing and Destination Management Plan 2023
• CzechTourism Agency Marketing and Destination Management Plan 2022
• Strategic plan for the development of websites and social networks intended for the presentation of the Czech Republic's destinations
• CzechTourism Marketing Plan 2021
• CzechTourism Agency Marketing Plan 2020 (PDF) - prior to the revision of Covid-19

Agency Action Plans

• CzechTourism Agency Action Plan 2025
• CzechTourism Agency Action Plan 2021
• Archive of Action Plans

Annual Reports

• CCCR Annual Report 2024 (PDF)
• Annual Report Archive

Strategic Documents of the Founding Authority

• Strategie rozvoje cestovního ruchu České republiky 2021-2030
• Akční plán na 2026-2027 ke Strategii

Strategies and Documents of International Tourism Partners

• World Tourism Barometer Nov. 2025
• Global Tourism Code of Ethics
• ETC Annual Report 2024
• Climate Action Plan 2050 ETC
• UNWTO 2030 Tourism in the Agenda
• Transition Pathway for Tourism
• Tourism Manifesto

CzechTourism Agency Charter

• Founding List (PDF) a Addendum No. 5 to the Founding List 2017 (PDF)

Other documents

• CzechTourism Code of Ethics for the Provision of Media Services