From October 7 to 11, Czechia will be the guest of honor at the Frankfurt Book Fair. Seventy-five Czech authors and more than 40 Czech publishing houses will be heading to Frankfurt. The Czech program will feature over a hundred literary and cultural events. The strong interest in Czech literature is also evidenced by more than 180 translations of Czech books into German scheduled for 2024–2026. The Moravian Regional Library is organizing the Czech presentation under the motto “Czech Republic: A Country on the Coast.” CzechTourism is building on this theme to showcase places that have found their way into the books of Czech authors. In Germany, the agency’s foreign offices are showing the media and travelers that they can follow in the footsteps of Czech literature not only in Prague, but also in Kersko, the Bohemian Paradise, Liberec, Brno, the Karviná region, and a whole host of other regions. Read more…

Simply tracking how many tourists have arrived is no longer enough. It’s important to know where they’re traveling within the Czech Republic, what they’re spending their money on, and what their visit brings to the regions. Moreover, accessible tourism isn’t just a matter of consideration—it’s also a business opportunity. And Czech cuisine can become a destination in its own right. This point was also raised at the CzechTourism Forum 2026, where more than 200 industry professionals gathered at the Lobkowicz Palace in late September. Read more…

From romantic Paris to vibrant Rio de Janeiro to the beaches of the Riviera Maya. Prague was also among the destinations that most appealed to Canadian travelers this year. In the second annual Travellers’ Top Picks Awards survey conducted by Air Canada Vacations, it took first place in the Arts and Culture category. The results were determined by more than 1.3 million votes across ten categories. The Czech capital captivated voters with its architecture, history, museums, concert halls, and an atmosphere where the past and present naturally come together. Read more…

Every night spent at a hotel, every lunch at a restaurant, and every ticket to a castle has its own economic story. It generates revenue for local businesses, provides jobs for their employees, and brings in money for the development of cities and towns. According to data from the Czech Statistical Office (ČSÚ), domestic and foreign travelers spent a record 363.7 billion crowns in the Czech Republic in 2024. Tourism contributed 202 billion to the country’s gross domestic product and employed more than 233,000 people. Its importance is highlighted by World Tourism Day, which falls on September 27 this year. Read more…

The Deutsches Architekturmuseum (DAM) in Frankfurt am Main is hosting the exhibition “More is Now!” from September 19, 2026, to January 17, 2027. New Czech Architecture, which presents 28 award-winning projects from across Czechia and demonstrates how contemporary architecture responds to climatic, social, and technological challenges. The project is part of the Year of Czech Culture in German-speaking Countries, marking Czechia’s status as guest of honor at the Frankfurt Book Fair. The main partner is the Czech-German Future Fund, and Villa Tugendhat is featured in collaboration with the Brno City Museum. Read more…

For the first time, Jazeera Airways will extend its direct service from Kuwait to Prague to include the winter season. From December 17, 2026, through February 7, 2027, it will offer two flights per week. Representatives of the airline and the Czech Tourist Authority – CzechTourism jointly announced the new service at the Arabian Travel Market (ATM) 2026. Read more…